With the whole variety of online casinos now present in the online space, players have a vast choice of websites to join and play at. Online casino operators invest their budgets into marketing and promotion in order to attract target audience, beat competition and win the best-online-casino race, and their investments are definitely rewarded. Players follow the link and get to the web site… and here our story starts.
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What players see once they open the site, what steps they need to go through in order to sign up and make a deposit, which bonuses they are offered, which games they see and how long it takes to withdraw their winnings, and whether live chat support helps quickly and effectively – all these factors decide whether a casino becomes a player’s favourite or not. Let’s have a closer look at each of the factors to help operators avoid some pitfalls which can easily turn players away from the casino.
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1. Design
Being the face of the casino, design welcomes the users and makes their first impression of the casino. Shall it be something out-of-the-ordinary to impress and stay in the memory or shall it rather be standard and typical for an online casino? This is a big question. While many casino players have a clear image of an online casino web site and feel more comfortable in the traditionally designed space, others appreciate innovation and smart look.
So it’s up to the operator to decide whether to use the good and proven template design or create a completely new cutting-edge look to surprise the players. But whichever option is chosen, make sure to observe some general rules of casino website design, and the key word here is user-friendly:
a) The website and the games shall load quickly from whatever region they are accessed.
b) Sign up / sign in and deposit action buttons shall be noticeable and displayed more than once on the home page.
c) To guarantee better conversion rates, the registration process itself shall be as easy as possible.
d) Games shall be easy to navigate through. A nice example is Oshi.io which allows advanced sorting by the provider, game type, character and theme group, ease of play, game popularity and intensity, etc.
e) The home page shall display various interactive widgets, such as the leaderboard showing top winners, the jackpot growing in real time, etc. This communicates that the online casino is “alive” and other players are getting lucky right at this moment.
f) Mobile-friendly means user-friendly. Players must be able to access the casino from any mobile device and get an equally smooth gaming experience as from their computers.
g) The home page shall display all licenses, certifications and important partnerships that a casino boasts, because this helps communicate trust and reputation, which is what most players closely look at.
2. Choice of games
Even if every casino has its set of most popular games which make the biggest part of the casino profit and this set may seem sufficient, players still appreciate the choice. The more games a casino can offer, the bigger audience it is able to cover.
Ideally you need to have some well-known game providers like NetEnt and Amatic, some live leader content like Evolution Gaming, and some fresh, innovative content, e.g. Endorphina or Pragmatic Play. Finally, games from the world’s best gaming software developers show that a casino has partnered with the industry leaders, and that adds on to the reputation.
3. Variety of payment options
Just like with the games, players need to have a choice of payment options, so the more you offer, the more deposits you get. The mix of available payment methods strongly depends on the regions the casino is targeting.
4. Easy withdrawals
A factor of critical importance. The less time and paperwork it takes to withdraw the winnings, the more loyal your customers will be. Any player would rather play at a casino that can withdraw his winnings within 10-20 minutes without any hassle, rather than at a casino that asks for a lot of additional documents without clear reasons or simply delays payments for days.
With this said, standard withdrawal procedures such as checks of personal documents (Know-Your-Customer checks) shall not be neglected, because we don’t want any possibility of fraud here. This is why your customer support and compliance teams should be as responsive and as fast as possible.
5. Live chat support
Effective and friendly front line support is one of the main reasons players return to an online casino again and again. It is of great importance to have 24/7 client service to answer any question and solve any issue of in the most amicable way possible. Make sure that your support managers answer to live chat inquiries within 60-90 seconds and are quick to offer the solution even in the trickiest situations and to the most demanding players.
6. Bonuses and promotions
There is no casino without the bonuses and free spins. The more generous and versatile promotions you offer, the happier your users are. Tip: always display your most attractive bonus offers on the homepage with the links to the registration and deposit pages.
7. Acceptance of cryptocurrencies
We added this extra factor to reach the lucky number 7. On a serious note, with the growing popularity of Bitcoin the ability to accept deposits in cryptocurrencies is almost a must for any online casino which wants to be at the forefront of the industry. For players websites working with Bitcoin are associated with innovation, higher degree of privacy and much faster payment processing time.
Conclusion
As clear and evident as all of the above success factors may seem, not all online casinos have the full set to go with. All the factors are equally important (well, quick withdrawals and great customer support prove to be more crucial for avid players), while failing to be consistently up-to-par on most of them may seriously damage the reputation and “likeability” of an online casino website.
This is a lot of work to do, from creating the high-end design to building a professional support team, and the casino operator alone cannot possess the complete expertise in all of the spheres. Nor does he need to, as long as there are people who specialize in different areas of iGaming and can provide professional support in each narrow segment.
So, you could let your casino software provider care at least about the web design, the choice of games, and the support of payment methods. See if you can outsource client support in order to avoid employment and training hassle. Unless you are a marketing expert yourself, get professional consulting in casino promotions and player acquisition, and get the best pro’s to do SEO for your website. Don’t rely on your own skills only but learn from those who have already achieved success in the industry and see how the mutual efforts bring your website to the top positions in online casino rankings.
You can also read how to start an online casino with SoftSwiss software.
Find detailed information on US casinos in every state - both land-based and online. Our experts have compiled information regarding states who legalized onlinecasinos and details about all legal USA online casinos. We have provided knowledge on gambling specifics for each state and what types of casinos are legal in each particular state. OnAmerican Casino Guide, you will find detailed lists of every US casino resort, riverboat casino and Indian casino in the country. Just choose a state from the below list of UScasinos-by-state in order to bring up detailed information on what types of casinos are available in the respective state, a list of all casinos within the state borders, and slot machine payback statistics for all US casinos.
Click here to see Maps of Casino Locations in Every U.S. State
Online gambling guide
The states who have now moved forward with legal online gambling are as follows:
Legal online casino:
- Delaware
- New Jersey
- Pennsylvania
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Legal online poker:
- Nevada
- Delaware
- New Jersey
- Pennsylvania
Legal Online Sportsbooks:
- Rhode Island
- West Virginia
- New Jersey
- Pennsylvania
USA online casinos
The online casino USA market is definitely starting to grow. The domino effect is taking place, now that states are seeing the financial benefits of legal online casinos. The laws surroundingUSA online casinos are specific to the state where they are licensed. Ultimately it is up to the state to decide whether or not to legalize online casinos. We have seen the biggest impact oflegalizing online casinos in the state of New Jersey thus far.
In New Jersey, the online casino market is flourishing. There is a long list of legal online casinos - all of which are remaining competitive in this flourishing market. The current list oflegal NJ Casinos are as follows:
- Golden Nugget
- Virgin Online Casino
- Caesars Casino Online
- Borgata Online
- Tropicana Online
- SugarHouse Online Casino
- Betfair NJ
- 888 NJ
- Pala Online Casino
- Harrah’s Online Casino
- Resorts Online Casino
- Mohegan Sun Online
- DraftKings Casino
- Party Casino
- PlayMGM
- Ocean Resort Online
- PokerStars NJ
- Hard Rock Online
- BetAmerica
- Unibet Casino
Legal online casino gambling was recently just passed through legislation in Pennsylvania, meaning online casinos are on their way in the Keystone State. The projected list of online casinos in Pennsylvania are as follows:
- Harrah’s
- Hollywood at Penn National
- Mount Airy
- Parx
- SugarHouse
- Valley Forge
- Presque Isle Downs
- Sands Bethlehem
- Stadium Park Philly Live! Casino
- Mohegan Sun Pocono
- MGM Resorts
- Golden Nugget NJ
The only other state in America with legal online casino gambling is in fact, Delaware, and just like the state’s size, the list is quite small. The legal online casinos inDelaware are as follows:
- Delaware Park Online
- Dover Downs
- Harrington Online
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Here at American Casino Guide, we have thorough reviews on each legal online casino in the USA. In our comprehensive online casino reviews, you will find useful information about eachsite and how it affects you as a player. Review briefs on the game selections offered at each site along with some of their most popular game titles.Learn about the software providers and interface design of these sites as well as their mobile apps and how efficient each application runs. See the banking options allowed at each site so thatyou can be sure your preferred withdrawal and deposit methods are available on your favorite online casinos. And finally, see what kinds of casino bonuses and specialpromotions are being offered at these casinos so that you can achieve the maximum amount of free play on your favorite casino games!
American Casino Guide - land-based establishments
There are many different kinds of casinos throughout the United States. Depending on your location in the country, there could be a mix of the following casinos:
- Indian casinos
- Pari-mutuel casinos
- Land-based casinos
- Riverboat casinos
- Casino boats
Just choose a state from the American casino guide below, organized by state, and have a look at the detailed information of each. The information provided includes:
- List of every casino in the state
- Details about each casino
- Forms of casino gambling available in that state
- Slot machine payback statistics for all U.S. casinos
Each casino listing will explain its hours of operation, games offered, hotel rates, buffet prices, minimum gambling age, photos, maps, directions and more! You can even read and write your ownreview for each casino.
LISTED BELOW ARE LINKS TO ALL CASINOS IN EVERY STATE
Indian Casinos
Indian casinos, also known as Tribal casinos, are usually located on federally recognized Indian reservations. They range in size from small truck stops and convenience storesto some of the largest casinos in the country. At a small truck stop casino, you would generally find a handful of machines and these would be located in places such as Oklahoma or Wisconsin.Connecticut is home to one of the world’s largest casinos - Foxwoods Casino.
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Different states have different legal agreements regarding Indian casinos. Depending on the agreement made, these Indian casinos can offer either Class II gaming or Class IIIgaming.
Class III (Class 3) gaming is what most people would describe as “normal” casino gaming. This is kind of casino gambling you would find at the majority of casinos in the country, such as LasVegas. Class III gaming involves the player playing against “the house” like in blackjack, craps, roulette, or any other table game, as well as slot machines.
Class II (Class 2) gaming, on the other hand, is slightly different. These are games where players compete against other players such as in poker and bingo. Over the years,casinos have found ways around this to offer other casino games similar to Class III games, however, adhering still to Class II rules. A great example of this would be Class II slot machinesthat closely resemble a normal, Class III machine but you will notice a small bingo card in the corner of the screen. So, in essence, you are actually playing a quicker version of virtual bingoagainst other players in the casino. The reels spin and you can see winning combinations. The reels, however, are “for entertainment purposes only” and your chances of winning are basedentirely on the bingo card in the corner.
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Another example of Class II games would be player-banked table games where a player would compete against other players rather than against the casino. These look identical to traditional tablegames. The difference lays in the fact that players have to pay an ante of around $0.50-$1 per hand. In most cases there is someone who supplies the money to be the “bank” and the only moneythe casino receives is the ante made by each player.
Pari-Mutuel Casinos
Some states such as Arkansas or Delaware only allow casinos in pari-mutuel facilities. Pari-mutuel refers to locations with legalized wagering on horse or dog races; or inFlorida, jai-alai games. Since a vast majority of pari-mutuel facilities in the United States are racetracks, these types of casinos are often also known as “racinos,” a combination of thewords racetrack and casino.
Besides having legal on-property betting on horse racing, dog racing or jai-alai, these casinos are almost identical to most other land-based casinos. However, depending on the laws of thestates where they are located, some may not offer live table games, or may only have slot machines.
A somewhat new development at pari-mutuel facilities in states where traditional casino gambling is illegal is something called “historical racing machines.” These are considered Class IImachines similar to the bingo-based machines at many Indian casinos but instead of being based on a bingo card, the results of these games are based on racing results from previous horse races.
Land-Based Casinos
Land-based casinos refer to the typical casinos that people often think of when they think of a casino. An example of this would a popular casino in Las Vegas or Atlantic City. Casino gamblingwas legalized in Nevada in 1931 and it was the only state to offer that type of gambling until 1977 when New Jersey legalized casinos for its seaside resort town of Atlantic City. It is theseland-based, stand-alone, casinos that were the original forms of casinos until riverboat and Indian casinos came along in the 1990s.
Riverboat Casino Locations
Riverboat casinos are exactly what they sound like - casinos located inside riverboats. These are found in many states throughout the South and the Midwest such as Illinois,Indiana, Iowa, Missouri, and Mississippi. However, they have evolved over the years as the laws and regulations have been quite relaxed. Originally, they were required to leave the dock andcruise for several hours periodically throughout the day. In the beginning, some states even required the casinos to enact loss limits during these cruises.
Eventually, the loss limits were lifted, as were the requirements for them to cruise periodically, and they began operations constantly docked on the river. Some states later allowed thecasinos to be built on floating barges in man-made lagoons fed from the rivers. That is where most of the states are now, however some states such as Mississippi have now allowed their“riverboat” casinos to operate on land. As much as that does not make sense, the rules still require these facilities to be built within a certain distance from the water.